Instant Form leads do not reach the Sales Engine although the page is connected

Area: Instant Forms · Updated: 1 Nov 2026 · Auf Deutsch · All articles

Symptoms

  • Leads from an Instant Form arrive in Growth Intelligence (Leads), but no contact appears in the Sales Engine.
  • Sales › Einstellungen › Verbindungen › Facebook-Lead-Formulare lists the page without „Die Sales Engine übernimmt die Leads“.
  • Connecting the page again in the Sales Engine seems to be the only way.

Cause

  • The project's „Leads automatisch als Kontakte übernehmen“ is off, so its leads stay in Growth Intelligence.
  • The Sales Engine does not use the page yet. Since 1 Nov 2026 a page is stored once in X3 and can be used by every product; it does not need a second sign-in at Facebook.

How to fix it

1. Find the page in X3

  • In the dashboard: X3 Konto › Verbindungen
  • With Claude (MCP): connections_list {"org":"my-company","usable_for":"sales:instant_forms"}

Lists the Facebook pages that can serve Instant Form leads in the Sales Engine, with status and where each one is used. Its id is the connection for the next step.

2. Use the existing connection in the Sales Engine

  • In the dashboard: Sales › Einstellungen › Verbindungen › Facebook-Lead-Formulare › Bestehende Verbindung verwenden
  • With Claude (MCP): connection_uses_create {"org":"my-company","connection_id":"… id from connections_list","product":"sales","purpose":"instant_forms"}
  • Since the update of 1 Nov 2026.

Needs the Sales admin role. From now on every Instant Form lead of the page becomes a contact, also with the project's automatic import off. settings.formIds limits it to chosen forms. If the answer is connection_scopes_missing, follow the article on missing permissions.

3. Send a test lead

  • In the dashboard: Growth Intelligence › Einstellungen › Instant Forms › Formular › Test-Lead simulieren
  • With Claude (MCP): instant_forms_simulate {"project":"my-shop","form_id":"7654321"}

A simulated lead is marked as test and never becomes a contact. Wait for a real lead, or check the next one Meta delivers.

How to tell it worked

  • Sales › Einstellungen › Verbindungen shows „Die Sales Engine übernimmt die Leads“ at the page.
  • connection_uses_list with product sales lists the use with purpose instant_forms.
  • The next Instant Form lead appears in the Sales Engine as a contact with the origin Meta Instant Form.