Google Ads connected, but closings don't arrive

Area: Conversions · Updated: 3 Nov 2026 · Auf Deutsch · All articles

Symptoms

  • In the „Momente“ step every moment shows „Erweitert: selbst eintragen“ with the red line „Nur die ID der Aktion (Ziffern) oder customers/…/conversionActions/123.“
  • Sync shows „Abschlüsse werden noch nicht gemeldet.“ for Google Ads although the ad account is connected.
  • A report to Google Ads shows „The conversion action specified in the upload request cannot be found“ or „Can't import events to a conversion action that was just created. Try importing again in 6 hours.“
  • A lead with a Google click came in before reporting was live and is missing in Google Ads.

Cause

  • The Google Ads account has no offline conversion action yet. Older versions of the „Momente“ step then put old feed names such as „Anfrage“ or „Termin“ into the field „ID der Conversion-Aktion“.
  • A name instead of the number was typed into the id field.
  • Google accepts reports for a freshly created action only after a few hours (up to 6). Until then it answers „cannot be found“ or „just created“.
  • The ad account is only connected for costs, reporting to Google Ads was never switched on.
  • Leads that came in before going live are not reported on their own.

How to fix it

1. See which conversion actions exist

  • In the dashboard: Einstellungen › Meldungen › Abschlüsse melden › Google Ads › Weiter › Weiter
  • With Claude (MCP): conversions_targets_list {"project":"my-shop","provider":"google_ads"}

With empty targets and canCreate true X3 creates the actions itself. The „Momente“ step then shows „Von X3 anlegen lassen (empfohlen)“ with a name like „X3 · Neuer Lead“ for every moment.

2. Let X3 create the actions

  • In the dashboard: Einstellungen › Meldungen › Abschlüsse melden › Google Ads › step „Momente“ › Von X3 anlegen lassen › Anlegen, speichern und testen
  • With Claude (MCP): conversions_target_create {"project":"my-shop","provider":"google_ads","moment":"lead","name":"X3 · New lead","dry_run":true}
  • dry_run and the name recognition exist since the update of 03.11.2026.

With dry_run Google only validates (validateOnly) and nothing is created. Without it X3 creates the offline conversion (lead: „Submit lead form“, appointment: „Book appointment“, customer: „Converted lead“ with value). A name typed into the id field is offered as „Aktion ‚…‘ anlegen“ or matched to the existing action of that name.

3. Check and go live

  • In the dashboard: Einstellungen › Meldungen › Abschlüsse melden › Google Ads › step „Test“ › Weiter › Live schalten
  • With Claude (MCP): conversions_send_test {"project":"my-shop","provider":"google_ads"}

Google only validates the test report (validateOnly), it doesn't count in your campaigns. Going live via MCP: conversions_destination_update with mode live.

4. Wait after creating, X3 retries

  • In the dashboard: Sync › Letzte Meldungen
  • With Claude (MCP): conversions_list {"project":"my-shop","provider":"google_ads","provider_status":"failed","days":2}

Reports with „cannot be found“ or „just created“ stay open and go out again on their own (after 5 minutes, 30 minutes, 2 and 6 hours). After about 6 hours they show as reported.

5. Report earlier leads with a Google click

  • In the dashboard: Einstellungen › Meldungen › Abschlüsse melden › Google Ads › step „Live“ › Leads nachmelden
  • With Claude (MCP): conversions_backfill_leads {"project":"my-shop","provider":"google_ads","dry_run":true}
  • Reporting afterwards exists since the update of 03.11.2026.

dry_run only counts. Without it X3 reports every lead of the last 90 days with a Google click exactly once, with its original time.

How to tell it worked

  • Sync shows „läuft“ for Google Ads and the leads as reported.
  • conversions_list shows the status uploaded for google_ads.
  • Google Ads › Goals › Conversions lists „X3 · New lead“ etc. with conversions.

New projects set reporting up on their own as soon as a Google Ads, LinkedIn or Meta account with the right to manage conversions is connected: X3 creates the actions, reports every new lead (forms, quiz, WhatsApp, added by hand) and switches reporting live. A destination that was switched on once is never switched on again by X3.