Instant Form leads without e-mail or phone, the Sales Engine does not take them over

Area: Instant Forms · Updated: 11 Nov 2026 · Auf Deutsch · All articles

Symptoms

  • Leads of an Instant Form are in X3 without e-mail, phone and name. The e-mail address and phone number are only in the lead's message, e.g. „E-Mail-Adresse: …“.
  • The Sales Engine creates no contact for these leads. Sales Engine › Einstellungen › Allgemein › Verknüpfung mit Growth Intelligence shows „ohne Kontaktdaten übersprungen“ at the project (skippedNoContact in sales_project_links_list).
  • Einstellungen › Instant Forms shows „Kontaktfelder nicht erkannt“ at the form, instant_forms_list shows contactWarning.

Cause

  • A form created in a language other than English names its fields in that language, e.g. „e-mail-adresse“, „telefonnummer“ or „vorname“ instead of „email“, „phone_number“ and „first_name“.
  • Until the update of 11 Nov 2026 X3 recognized contact fields only by the English field names. Since then the question type decides, which Meta sends the same in every language (EMAIL, PHONE, FIRST_NAME …). Leads that arrived before stay without contact data until you sync them.

How to fix it

1. Find the affected forms

  • In the dashboard: Einstellungen › Instant Forms › Formulare
  • With Claude (MCP): instant_forms_list {"project":"my-shop"}
  • Since the update of 11 Nov 2026.

A form with contactWarning (code contact_fields_unmapped) has leads leads without e-mail and phone although it asks for them. instant_forms_status lists the same forms under formWarnings.

2. Sync the leads again

  • In the dashboard: Einstellungen › Instant Forms › your form › Jetzt abgleichen
  • With Claude (MCP): instant_forms_sync {"project":"my-shop","form_id":"7654321","days":90}

X3 reads the leads Meta still keeps (up to 90 days) again with the question types and fills only empty fields. What someone changed on the lead stays. No new lead, no notification, no webhook and no conversion. The answer counts them as updated („ergänzt“). „Jetzt abgleichen“ at the Facebook page syncs forms with this notice too.

3. Check the Sales Engine

  • In the dashboard: Sales Engine › Einstellungen › Allgemein › Verknüpfung mit Growth Intelligence
  • With Claude (MCP): sales_project_links_list {"org":"my-company"}

Every completed lead becomes a contact exactly once (status Neu, inbound, origin Meta Instant Form), leads older than 24 hours without call task. Afterwards they no longer count there as „ohne Kontaktdaten übersprungen“ (skippedNoContact, notTakenOver).

How to tell it worked

  • The form no longer shows „Kontaktfelder nicht erkannt“.
  • The leads have e-mail and phone, and the Sales Engine shows them as contacts with origin Meta Instant Form.

Meta sends the question type with every field of an Instant Form. X3 recognizes e-mail, phone, names, company and address by it, in every language. While the types are not known yet (a form X3 has not read yet), the usual field names in German, English, French, Spanish, Italian and Dutch help.