Meta is connected, but no Instant Form leads arrive in X3

Area: Instant Forms · Updated: 10 Nov 2026 · Auf Deutsch · All articles

Symptoms

  • Einstellungen › Werbekonten & Budget shows Meta as connected and the campaign spends, Meta's Ads Manager shows leads of an Instant Form, but X3 has none of them.
  • Einstellungen › Instant Forms › Facebook-Seiten says „Noch keine Seite verbunden.“
  • instant_forms_status answers pages 0.

Cause

  • Connecting Meta in Werbekonten is for ad costs. Leads of Instant Forms come from the Facebook page the form belongs to, and X3 only reads pages you connect under Instant Forms.
  • Since the update of 10 Nov 2026 the same Meta login can connect the pages, without a second sign-in. Before, only „Mit Facebook verbinden“ or a pasted token could.
  • An older Meta login may lack a permission Instant Forms needs (leads_retrieval, pages_show_list, pages_read_engagement, pages_manage_ads).

How to fix it

1. See the pages and forms of your Meta login

  • In the dashboard: Einstellungen › Instant Forms › Über Deine Meta-Verbindung
  • With Claude (MCP): instant_forms_meta_ads_list {"project":"my-shop"}
  • Since the update of 10 Nov 2026.

Per page its lead forms with the leads Meta still keeps (leadsAtMeta) and how many X3 already has (knownInX3). permissions.missing not empty: go on with step 2. A page with reason elsewhere is connected in another project of the organization.

2. Give the Meta login the missing permission

  • In the dashboard: Einstellungen › Werbekonten & Budget › Werbekonto verbinden › Meta
  • With Claude (MCP): No MCP tool (Meta's permission dialog only opens in your browser)

Keep every permission ticked in Meta's dialog. Afterwards step 1 shows the pages.

3. Connect the pages and choose what to import

  • In the dashboard: Einstellungen › Instant Forms › Über Deine Meta-Verbindung › Verbinden und übernehmen
  • With Claude (MCP): instant_forms_meta_ads_connect {"project":"my-shop","connection_id":"… connectionId from instant_forms_meta_ads_list","page_ids":["1234567"],"form_ids":["7654321"],"backfill_days":90}

Choose „Alle (90 Tage) importieren“ (backfill_days 90), „Nur neue Leads ab jetzt“ (0) or a number of days. Claude asks you before. Leads X3 already has are never imported twice: the answer says per form how many are new and how many were already there.

4. Fetch new leads right away

  • In the dashboard: Einstellungen › Instant Forms › your page › Jetzt abgleichen
  • With Claude (MCP): instant_forms_sync {"project":"my-shop","page_id":"1234567"}

Pages of the Meta login have no real-time webhook: X3 fetches their leads every 15 minutes. The page shows „Abruf alle 15 Minuten“, that is no error.

5. Check the Sales Engine

  • In the dashboard: Growth Intelligence › Leads › lead › Im CRM › X3 Sales Engine
  • With Claude (MCP): crm_lead_status {"project":"my-company/website","lead_id":"3f2b7c1e-9a4d-4e8b-b6a1-7c5d2e9f0a31"}

With „Leads automatisch als Kontakte übernehmen“ every lead becomes a contact once (status Neu, inbound, origin Meta Instant Form); sales.state contact shows it. Leads older than 24 hours come without call task and notification.

How to tell it worked

  • Einstellungen › Instant Forms lists the page with „Abruf alle 15 Minuten“ and the form with „Übernehmen“ on.
  • The import says „x neu, y schon vorhanden“ and the leads are in X3 with origin Meta Instant Form.